Email marketing is one of the most effective and efficient ways for a business to connect with its customer base. Sending out bulk emails in batches of a few thousand or more makes it possible to establish meaningful customer relationships and drive conversions faster than any other time in history. Segmentation and automation only makes it easier to reach your target audience — the consumer whose attention (and money) mean the most to you.
The humble email is arguably the most cost-effective method of delivering the kind of impactful B2C marketing that allows you to increase your brand awareness at scale. The one problem is, you can’t really do it without software.
It’s hard to understate how saturated the landscape is when it comes to email marketing software. While tons of options is great for you, the business consumer — competition necessitates innovation — the downside is that you not knowing which software will be the best fit for you… and finding out is not something you want to leave up to trial and error.
To help you on you get a handle on that, we want to take a look at five fantastic pieces of email marketing software. Each is powerful and robust in its own way, with slightly different specialties. Some might be better for a startup. Others are more suited to medium-sized businesses, or different industries. At the end of the day, you’d be hard pressed to go wrong with any one of them.
Keep reading to find out a bit more.
Known as much for its ads on the Serial podcast as it is for its product, Mailchimp has cemented itself as a leader in entry level email marketing. The company’s “Forever Free” plan is a great way for a small business to dip its toes in the water: 12,000 emails per month to 2,000 subscribers is a solid start. That’s probably perfect if you plan to send out weekly newsletters, and not much more, but if your marketing goals are loftier, you’ll find yourself in need of a subscription plan stat.
This isn’t a bad thing, necessarily. Mailchimp’s plans are quite generous and flexible at the outset, and its templates are known for being sleek and modern, but as your marketing campaigns take hold, and your startup’s customer base begins to grow, you’ll likely find your needs outgrowing Mailchimp as well.
Perhaps the biggest draw of Constant Contact is its email editor, which comes with more than 100 templates and can even scan your website to help you create a branded template unique to your business. This is a big plus if you’re working with a smaller marketing team, or don’t have the in-house knowledge to code something from scratch.
Where Constant Contact comes up short is in the analytics department. Unless you plan to integrate it with Google Analytics, it’ll be tough to get a complete picture of how your emails are faring — and with pricing based on your contact list, things can get expensive pretty quickly.
Where Drip really shines is in the area of automation. B2B marketers who employ software to automate tasks see an average increase of at least 10% in marketing contributions to the sales pipeline. This is nothing to sniff at. It sounds counterintuitive, but automation can actually help you build more meaningful relationships with your customers. Instead of sending out one email to many subscribers, automation makes it easy to segment your contact list by specific criteria (and their actions), thus allowing you to take a more tailored approach with your campaigns. It’s drip marketing, at its core — hence the name.
Its biggest drawback, aside from making a free version that maxes out at 100 subscribers, is Drip’s lack of templates. For certain businesses, sending an email on plain text might be fine, but if you prefer an HTML-based approach, you’ll be out of luck.
If you’re a brand new to email marketing, AWeber is a great, low-cost way to dip your toe into the water. With unlimited emails, it’s not surprising why it’s one of the most popular lead generation services out there — meaning, even the smallest of small businesses have a shot at making their marketing voices heard. The downside is there aren’t any free plans, so if you want to give it a go you’re going to have to cough up $19 a month to start. That isn’t much, but there’s no integrating it with Google Analytics.
As Zoho partners, we’ll admit, we are a little biased here — so much so that you’ll see a spotlight about Zoho CRM coming up in the near future. One of the biggest draws of Zoho Campaigns is that it’s a part of the much larger CRM ecosystem. If CRM is a big part of your business, chances are Zoho is on your radar. It’s automation and integrative capabilities allow a more seamless overall experience. Zoho also gives marketing teams the ability to set up a number of different email campaigns, and personalize connections, depending on their strategic needs. In addition to newsletters and A/B tests, you also have the ability to deliver e-commerce campaigns and social media campaigns on Facebook, Twitter, and LinkedIn. If you’re looking to achieve better engagement with your customer base, it’s a top-tier solution.
Choosing the right software solution shouldn’t be complicated, but that’s easier said than done with such a large field of competition. That’s where JNT TEK is your biggest asset. Customer relationship management is the art of bringing people and ideas together, and that’s what we’re all about: connecting our clients with the technology they need to make their vision of success a reality. Whether you’re kickstarting your latest marketing campaign, mobilizing a sales team, or providing industry-leading customer care, our certified CRM can help you do it all.
Need help designing an effective email campaign? Call JNT TEK today!
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