Businessman drawing E-mails concept on blurred abstract background In our last two articles we took a look at what your software options are for email marketing, and then did a deep dive into one of our favorites: Zoho CRM. But what about when it finally becomes time to properly scaling up your email
Without customers, the world as we know it would not exist. They're the backbones of business! When people think about their most important relationships, their minds probably go to their parents, friends, or partners. In business, it's the one you have with your customers. Maintaining these relationships is an art unto itself, so much so
Email marketing is one of the most effective and efficient ways for a business to connect with its customer base. Sending out bulk emails in batches of a few thousand or more makes it possible to establish meaningful customer relationships and drive conversions faster than any other time in history. Segmentation and automation only makes
When companies set up their email systems or migrate to a new platform, they often face a lot of confusion regarding how to properly set up groups or mailboxes where users require access to the same information. Shared mailboxes and distribution groups both appear to serve the same general purpose on a macro level, but
It’s the phone call no business owner wants. Catastrophe has struck: a giant Kaiju monster has attacked the one square city block your company’s office sits on, and now a 1973 Chevy Impala is embedded in your 5th floor server room. What's a CEO to do? Short of acquiring a time machine: plan ahead for
Amazon has become a lot of things lately. It started as a small bookseller in a Seattle garage, grew into the world’s largest online marketplace, became one of the most prolific production shingles in Hollywood, and currently controls nearly half of the world's server market share. To say its subsidiary, Amazon Web Services, is uniquely
With how lightning fast internet speeds have gotten, it’s easy to forget just how far we have come from the dark ages of dial-up. But with how rapidly our web technology is developing, it’s just as easy to be left behind. Keeping ahead of your competition isn’t a today only thing — it requires you
While there are numerous security regulations that might apply to your company — like SOX, which deals in issues surrounding corporate governance — in this post we’re going to focus specifically on the three your business is most likely to fall beneath the scope of: HIPAA, PCI-DSS, and GLBA. In our last post we
Information security is one of the biggest challenges facing our society today: How do I protect my personal data? How much information should I give away? Just this week, Experian announced a new program that would provide consumers who opt in a modest boost to their credit score — a potential boon to those with
Your workstation is your best friend — the one without whom you’d probably get nothing done. She's your pen and your paper, your filing cabinet, your (probably) frequent taskmaster, and your window to the world. You've become quite close over the past few years. Your Macbook knows your likes, and you know her quirks. There's
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